Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.
HAF plays an active role in addressing the ongoing housing affordability challenges facing California.
Make A Donation to HAFC.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network C.A.R. Women's InitiativeNew to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Rising Star AwardDownload and share the official 2025 C.A.R. Member Benefits Guide.
NAR Member Discounts C.A.R. Insurance ProductsAs a C.A.R. member you may have questions about your association and the industry. Find the answers here.
New Member FAQs Glossary Service ProvidersC.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.
C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportThe CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesLooking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
Overall, the way Google ranks search results has changed, making it difficult to break through the clutter. Meanwhile, keywords among local agents, financial institutions and industry resources are in high demand. To remain focused on connecting active, qualified users with the most relevant information, we’ve tapped into leveraging destinations that offer the most qualified results.
YouTube
By leveraging YouTube’s capabilities and identifying top ranking platform keywords relevant to the early stages of buying and selling a home, we’re able to use video search behavior to identify Californian’s actively engaged in real estate and expose them to C.A.R. 's commercial. As search moves towards a more immersive experience, YouTube leads as the largest video search engine, making it a top video destination for home shoppers, ranking above brokerage websites and Google.
Being the leading platform in consideration, brand discovery and all things “home”, we’ve identified top ranking platform keywords relevant to the early stages (consideration) of buying and selling a home, and taking advantage of the opportunity to educate users in the homebuying process via Pinterest. Lens being a visual search game changer, users place greater value and make deeper connections with visual search, allowing C.A.R. to create a deeper connection with active users.
