10 Types of Videos REALTORS® Can Create in 5 Minutes

Real estate videos can bring your real estate business to a particular set of individuals or prospective buyers. It is very important to have the right branding approach to bring in as many potential prospects to your real estate business as possible. Realtors can take the help of videos to stand out from other realtors and improve their network with potential home buyers/sellers, and eventually, end up selling more properties. 

 Your business approach must be unique when it comes to your real estate business name, business card, and real estate business website. Your real estate videos too are no different, and your colors, typefaces, and logos need to be perfectly branded by yourself.

Video shows key elements of your real estate business/property in a compelling manner. As per Real Estate Statistics, around 51% of buyers found the home they purchased over the internet and 73% of sellers are likely to list their house with an agent who uses video. While another report has shown that around 86% of homebuyers use videos to research about a particular community. These may constitute a real estate company video, a testimonial video, an open house video, promotional videos, and the list goes on.

All this sounds wonderful in principle, but how should realtors proceed if they are looking to create a real estate video for themselves or their real estate brand? InVideo makes it easy, flexible, and inspires realtors to create videos without spending much time. InVideo comes packed with pre-made handpicked templates for an open house, market updates, property listing, and more. These templates are easily editable without the need for video editing skills. InVideo is the only tailor-made video creator for realtors.

So, if you are looking for a few real estate video ideas, here is a list of 10 types of videos that you can create within 5 minutes.

Let’s get right to it!

1.  Market Updates Videos - Giving market updates to the customer helps them to make informed decisions and keeps them closer to the pulse of the market. It's also a sure-fire way to keep them engaged even when customers are not in their buying journeys. Well, no one minds a market update video once a month around their area. It helps you to stay on top of their mind while generating more referrals.

2.  Open House Videos - During an open house, the agents guide potential buyers and give a walkthrough of the property. These open house videos can help you to create an experience for your buyers virtually and are used to get the audience to come to the open house. You can create your open house videos to advertise them over social media or any other channels/community you are a part of. These videos can also help you to engage, connect and communicate with your potential buyers and get them to visit the open house property. A well-exquisite open house video can generate excitement about the house and can potentially lead to conversion. 

3.  Just Sold Videos - Realtors can showcase the properties they have sold in the past in this kind of video. This helps homeowners who are questioning themselves whether they should list their homes with you or not. You can post these Just Sold videos on your social media channels to build trust and give homeowners an idea of the properties that you have sold in the past. These kinds of videos display that you can successfully sell a home, and what types of properties you usually stand for in the market. You can also just reuse your original property listing video and add a "Just Sold" signage imagery once that property is off the market and create a new video out of it.

4.  Property Listing Videos - Property Listing videos provide an overview of your properties with short video clips and texts. This kind of video helps you to tell the story of your property more extensively than with photos alone. These videos can be shared on various platforms, such as on several social media accounts, your website, or anywhere you’re promoting your listing. An engaging and exhilarating property listing video will escalate buyer's interest and make them more likely to reach out to you.

5.  Tips and Tricks Videos - Tips and tricks videos can be used to educate your real estate audience and give them confidence in successfully buying and selling homes. In a real estate tips video, you show your expertise as an agent, provide true value to your audience, and motivate them to deal with you. But in this kind of video you provide advice based on making improvements to a home, tips on using various equipment for shooting, staging the home for an open house, tips for finding the right home for you, tips to choose the right real estate agent, etc instead of explaining some real estate-based concept. 

6.  Neighborhood Videos - Every buyer needs to see the neighborhood property before buying a property as they’re buying the location as much as they’re buying the house. You can create a video showcasing the neighborhood location and take your property listings up a notch. In this kind of video, you should answer the questions like - 

• What amenities does the neighborhood afford? 

• Is it conveniently located? 

• Are there parks, schools, etc nearby? 

All of this information and much more can be included in your neighborhood video. 

7.  About Me Videos - About Me videos are one of the best ways to give potential clients an idea of who you really are and whether they would like to work with you. This video helps your potential clients put a personality and a face to your name. In About Me videos can include a headshot video, you can share your success stories, awards that you’ve received, properties that you have sold, previous client testimonials, and, most importantly, Call-To-Action information (your contact info).

8.  Client Testimonial Videos - Testimonials are one of the finest tools for sales and marketing. A testimonial video is a gratifying way to show potential clients that you have a substantial relationship with your clients. Client testimonial videos are effortless and suitable to consume, and they’re great content for any platform. you can create a video featuring some of your shining written reviews if you don’t have actual video footage of clients. These videos don’t need to be high-production value and can be easily created. 

9.  Ask Me Anything (AMA) Videos - As a realtor, you would have come across numerous inquiries throughout the process of purchasing a house/property. One of the methods realtors use in this case is creating an AMA video in which they assist and engage the individuals answering their questions/inquiries. You can create this type of video either for your social media live video or stories or on your website. These types of videos add a lot of value to your audience as you try to answer their questions which can lead to driving in more prospects. 

10.  Facebook Live Real Estate Videos - Facebook Live is the perfect place to show off videos that have a sense of urgency and exclusivity as it offers some of the best organic reach. When it comes to nurturing your leads or previous clients, there is no better social media channel than Facebook. Millions of realtors and potential buyers are currently using Facebook for various purposes which makes it the social media channel to go Live on. Facebook makes it an easy choice for your leads to just click, play, and take action. Here are some tips for Recording Facebook Live Videos - 

• Take them behind-the-scenes of your day

• Show off a sneak peek of a new property listing

• Record a live tour of a property listing

• Talk directly to your audience while showing them the property

• Try to show yourself on camera, so that the viewer gets connected

• Use a few Call To Actions (CTA)

Conclusion - 

We currently sleep in a world in which video is the dominant medium of consuming information and communication on the web. Real estate videos will definitely help you reach more people, generate more leads, and grow your real estate firm. Here, the best part is that every time when you want to show a property to a potential buyer you can directly send them the property video tour to show off the home. 

With these 10 types of videos, you can definitely stand out from other realtors and showcase yourself, build trust, showcase your expertise, and get your name out there to convert more potential clients. These 10 types of videos can help you stand out from the others and sell more homes. You don’t have to use all 10, you can just pick your favorite real estate templates from InVideo and start creating your real estate videos.