Create Engaging Content

Learn & Thrive

License Renewal

Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.

Designations / Certifications

Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors

Course Calendar

Browse our class schedule to find when and where to take real estate courses.

Classes by Topic Online Bundles Harassment Prevention Courses

How to Become a Real Estate Agent in California

Prepare to earn your real estate license with our online courses. Get your California real estate license with OnlineEd. Price match guarantee. Mobile friendly. DRE-approved. Instructor Support. Start immediately!

NMLS Approved Education for California Mortgage Licensees

Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd

C.A.R. Board of Directors and Committees

The main Business Meetings page includes important links for Directors and Committee Members. The next regularly scheduled C.A.R. Business Meeting takes place February 4-7, 2025 in Indian Wells.

NAR Meetings

Check out NAR's upcoming meetings and conference schedule.

Outreaches

Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.

Virtual Events

View C.A.R's upcoming and past virtual events.

For Your Clients

A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.

Down Payment Resource Directory Infographics One Cool Thing Tax Reform One Sheets Fire Insurance

Charts & Graphs

Explore and interact with the latest market statistics.

County Housing Market Summaries County Market Updates Market at a Glance

Digital Tools

Marketing tools from C.A.R.'s consumer advertising campaign

For Brokers/Managers

This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.

Center for California Real Estate

CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.

Tax Reform FAQ

Frequently Asked Questions about the Tax Cuts and Jobs Act

Multimedia Library

From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.

Videos Webinars Podcasts

Publications

C.A.R. publishes four magazine issues and various newsletters throughout the year.

Newsletters California Real Estate Magazine

Transactions

Time to bring it home. Complete transactions and contracts electronically through zipForm®.

REALTOR® Secure Transaction

Realtor® Secure Transaction is your place to discover, access and master the essential tools for a modern, efficient and secure transaction.

Transactions - zipForm Edition

Transaction management and forms software with all the must-have features, including current statewide contracts, local forms, and more.

Transaction Products Service Providers Forms Libraries Training and Support

Forms Advisor™ & Forms Tutor®

Free advice to help you understand the form you're using with Forms Tutor® and identify which form you need for your transaction with Forms Advisor™

Standard Forms

C.A.R. Standard Forms are developed by the C.A.R. Legal Department which gathers input from real estate professionals and attorneys to create user-friendly, comprehensive, and dependable forms.

Inspectors & Transaction Coordinators

Become certified as a Home Inspector or connect with a certified Inspectors and Transaction Coordinator.

Inspector Certification Program Transaction Coordinator Directory

Business Tools

We're here to help, people! Business products and tools to empower REALTORS®.

Partner Program

Your one-stop-source for exclusive offers, discounts, and free trials.

Leasing Resource Center

Everything you need for a successful property management & leasing business

Member Profitability Hub

A collection of educational and technology resources designed to help you achieve profitability and better prepare for your financial present and future.

Mobile Apps

Download the latest C.A.R. mobile apps, including CARmojis & Stickers, C.A.R., Legal Hotline, CA REALTOR® EXPO, and zipForm Mobile.

Risk Management

Q: Where do I go to get legal questions answered? A: Easy, look to the right!

Broker Compensation Compliance

Practice tips for how to comply with the new broker compensation rules. Learn how to use forms, talk to clients, and meet your legal and other obligations.

Legal Q&As, New Laws, and Disclosure Charts

Legal articles, many in question and answer format, are currently available on over 150 subjects in 50-plus categories.

Legal Tools

Quick Guides (1-page articles) and PowerPoint presentations on key legal topics.

Legal Live Webinars

Wish you could catch up on California real estate law without having to read even more documents? Relax and watch a video as C.A.R.’s Legal Live Webinars bring you up-to-date on the hottest topics in real estate law.

Legal Matters Podcast

While you’re driving to your next meeting, would like our attorneys to update you on how to best protect yourself and your clients? Subscribe to our Legal Matters Podcast, and we’ll bring the most critical information right to your device.

Legal Launchpad

Need help on a legal issue? First, pick one of the topics.

Legal Action Fund

The Legal Action Fund advocates the REALTOR® point of view and assists in lawsuits pivotal to the real estate industry. Learn more about how the Legal Action Fund supports you in your business.

Legal Resources

Important industry cases, resources and information

Small Claims Court

Miscellaneous/Contacts

Current legal developments, C.A.R. legal products and services.

Realegal®

NAR Litigation

Explore the implications of the landmark Burnett v NAR antitrust lawsuit's outcome for REALTORS®, the industry, and your business.

Helplines

Help, I need backup! Whether it's legal or financial help you need, C.A.R.'s got your back with these resources.

Ombudsman Hotline

If you're a member looking to resolve a minor dispute or communication issue with another REALTOR^®, a C.A.R. ombudsman may be able to help!

Peer-to-Peer Ethics

C.A.R. REALTOR® volunteers are specifically trained and are available to answer questions from other members about the Code of Ethics, and can provide information and limited counseling concerning its proper interpretation.

Transaction Rescue™

Your lifeline to the lending community formerly known as the Finance Helpline and Mortgage Rescue™. Find contacts and answers to all mortgage related questions, and problems that arise in your real estate transaction. Get assistance today!

Lending Resources

Customer Contact Center

Need assistance on Transactions – zipForm Edition, purchasing a course, or other general membership questions? The Customer Contact Center is only a phone call away.

Consumer Mediation

The C.A.R. Real Estate Mediation Center for Consumers has mediators available to assist buyers and sellers (as well as other parties to real estate transactions) in resolving their disputes.

Legal Hotline

Did you know that for zero dollars and zero cents, you can speak with an attorney about your transaction? If you don't believe us, check it out yourself.

Education

We offer a wide array of real estate educational courses, certifications & designations in various formats.

License Renewal

Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.

Designations / Certifications

Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors

Course Calendar

Browse our class schedule to find when and where to take real estate courses.

Classes by Topic Online Bundles Education Management System Harassment Prevention Courses

How to Become a Real Estate Agent in California

NMLS Approved Education for California Mortgage Licensees

Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd

Meetings & Events

Mark your calendars for our yearly meetings and events!

C.A.R. Board of Directors and Committees

The main Business Meetings page includes important links for Directors and Committee Members. The next regularly scheduled C.A.R. Business Meeting takes place February 4-7, 2025 in Indian Wells.

Tentative Program

NAR Meetings

Check out NAR's upcoming meetings and conference schedule.

Outreaches

Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.

Virtual Events

View C.A.R's upcoming and past virtual events.

Marketing Tools

You're the brand! Use our marketing tools to tell your story.

For Your Clients

A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.

Prop 19 Down Payment Resource Directory Infographics One Cool Thing Tax Reform One Sheets Fire Insurance

Charts & Graphs

Explore and interact with the latest market statistics.

Housing Market Summary County Market Updates Housing Perspective Market at a Glance

Digital Tools

Marketing tools from C.A.R.'s consumer advertising campaign

Virtual Photo Op

Knowledge Center

Got knowledge? All the info you need on California’s housing market, economy, and issues impacting the industry.

For Brokers/Managers

This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.

Center of California Real Estate

CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.

Tax Reform FAQ

Frequently Asked Questions about the Tax Cuts and Jobs Act

Multimedia Library

From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.

Videos Webinars Podcasts

Publications

C.A.R. publishes four magazine issues and various newsletters throughout the year.

Newsletters California Real Estate Magazine

Market Data

Be trendy -- stay current with our latest market forecasts and data analyses.

Housing Market Forecast

The latest housing market forecast and projection to what lays ahead.

Data & Statistics

View the latest sales and price numbers. Find out where sales will be in upcoming months.

Housing Matters Podcast

Your housing hub for market analysis, economic trends, and housing news.

Real Quick

Watch our C.A.R. economists provide updates on the latest housing market data and happenings... quickly!

Market Minute Write-Up

Get a roundup of weekly economic and market news that matters to real estate and your business.

Interactive Market Stats

Gain insights through interactive dashboards and downloadable infographic reports.

Shareable Reports Interactive Dashboards

Speeches & Presentations

Catch up with the latest outreaches and webinars by the Research and Economics team.

Surveys & Reports

C.A.R. conducts survey research with members and consumers on a regular basis to get a better understanding of the housing market and the real estate industry.

MLS / Professional Standards

You’ve gone pro! So here are guidelines about MLS rules and professional standards.

Model MLS Rules/Materials

California Model MLS Rules, Issues Briefing Papers, and other articles and materials related to MLS policy.

Statewide MLS Initiative

C.A.R. Interboard Arbitration

Looking for information on how to file an interboard arbitration complaint? You've come to the right place! Find the rules, timeline and filing documents here.

Code of Ethics Violators

Summaries and photos of California REALTORS® who violated the Code of Ethics and were disciplined with a fine, letter of reprimand, suspension, or expulsion.

NAR Code of Ethics

The most recent edition of the Code of Ethics and Standards of Practice of the National Association of REALTORS® along with other important links to NAR information.

Professional Standards Materials

The California Professional Standards Reference Manual, Local Association Forms, NAR materials and other materials related to Code of Ethics enforcement and arbitration.

Resources for Hearings via Zoom Online Training for Professional Standards Volunteers Professional Standards Webinars Statewide Professional Standards Program Professional Standards Administrator Certification Professional Standards Train the Trainer

Political Advocacy

An industry that works together, thrives together. Participate in legislative advocacy as a C.A.R. member!

Legislation

C.A.R. advocates for REALTOR® issues in Washington D.C., Sacramento and in city and county governments throughout California.

PACs and RAF

CREPAC, LCRC, IMPAC, ALF and the RAF comprise C.A.R.'s political fundraising arm.

REALTOR® Action Fund

Podcast: Unlocking CA Politics

Unlocking the Economics of Housing

Politics and You

Learn how you can make a difference, by getting involved yourself or by passing along valuable information to your clients.

Make a Difference

Represent! Join C.A.R. in our community and foundation programs.

Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.

Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.

Housing Affordability Fund

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Wildfire Resources

Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative

Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star

Member Benefits

Adding REALTOR® next to your name is cool. What comes with that title is even cooler. Check out your benefits.

Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products

For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

Member FAQs Glossary Service Providers

Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.

Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.

About Us

This is so us...who we are and what we do.

2025 C.A.R. Officers

Meet the 2025 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report

C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases

Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

Contact Us

Whichever department you are looking to speak with, don't hesitate to reach out! We'd love to hear from you.

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.

C.A.R. releases forward-looking forms. READ MORE

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Course description:
To provide the participant with an understanding of the importance of marketing content and messaging, explain common mistakes and how to fix them, and provide ideas for creation, promotion and re-purposing of marketing content, both online and offline.

Registration:

Live or LearnMyWay®: To register for an upcoming live lecture or LearnMyWay® course near you, visit the C.A.R. Education Calendar.

Online Anytime: To purchase this course online anytime, available 24/7, visit store.car.org.

Live or LearnMyWay® Online Anytime!

Course topics include:

Why content marketing matters
Common marketing myths and mistakes
Understanding your audience
Strategies and tools for successful messaging
Useful content-generation tools
Promotion and marketing
Measuring your success

Who should attend:
All licensed real estate professionals looking to boost their business through creative approaches to marketing your business.

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